by Betty Flores | Oct 23, 2015 | Client Feature

Logo for First Baptist Church of Oviedo
Every client has a unique set of goals and needs. First Baptist Church of Oviedo has history in its community. It’s been established for many years and has multiple campuses. They were looking to reflect how much the church dynamics had grown over the years.
The most crucial change would be their name, from the established First Baptist Church of Oviedo as it no longer reflected the dynamics of the community. Their current and new name is, CrossLife Church.

Current logo for the new CrossLife Church of Oviedo
We continued with a full rebrand and brand guide. CrossLife Church gave us a unique opportunity and challenge. They have a diverse congregation with two separate services which target fully different age groups. Our challenge was to create a timeless brand that can reach multiple demographics with the church and the community. Integrating new aspects to reflect this growing community while at the same time honoring the history of its place in the area.

Templates for new logo
The end result was a great re launch this past summer for both of their campuses!
Want to know more? Let’s chat! Info@atstudios.co
by Betty Flores | Oct 16, 2015 | Client Feature

Arise Church is a church plant in the Orlando area. They contacted us because there were in need of a fresh new look for their church.
They reached out to us because they recognized several areas in which their church needed guidance and coaching. One was the website, another was their logo and the last was an effective social media plan.
- A re-brand to reflect church culture better, place pertinent information upfront, clarify ministries and groups.
- Print Of banners and signs.
- Social Media posts

This client was set up with a fresh and iconic rebrand and new signage. Their new brand fit in perfectly with their demographic and incredible new location. We visited Arise Church and are so happy with the results as they are as well!

Let’s chat! Info@atstudios.co
Join me this Saturday,October 17,2015 Miami
by Betty Flores | Oct 8, 2015 | Uncategorized

Example of a logo for Arise Church Kids Ministry
The importance of having a brand is important for not only businesses but churches. Just as businesses need to refresh their logo and tagline, so do churches. Here are three reasons that churches need to rebrand themselves. A brand is a way to communicate who you are and convey your message. Here are three reasons why a church may need to rebrand.
1- Reestablish yourself in the community. This may be needed due to a change in leadership and or congregation. By rebranding or even creating a brand from scratch allows for people to rediscover or discover the church for the first time.
2- Define Your Tagline- A tagline is part of your brand. This sums up your brand in an easy sentence. This is what we created for our client CrossLife Church “Living a Life that Matters”. A simple sentence that encompasses the identity of this church. This allows for people to state what this church is about in a simple, eloquent sentence. It helps to tie in all aspects of life this client hopes to encompass in every area of ministry.

Example of a logo for Arise Church Kids Ministry
3- A New Logo– A simple design that continues to exemplify the brand and tagline. Logos are usually associated with a business but churches need them as well. Having a recognizable logo continues the work of establishing your church in the community. A logo and the color scheme that goes is easy to place on shirts, ties in with the website and cements how to identify your church in the minds of the community.
Want to learn more? Let’s chat info@atstudios.co
I will be speaking today through Friday October 8-11,2015 Tampa
and next week October 17,2015 Miami
I hope to see you at either one!