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Three Reasons To Rebrand

Three Reasons To Rebrand

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Example of a logo for Arise Church Kids Ministry

The importance of having a brand is important for not only businesses but churches. Just as businesses need to refresh their logo and tagline, so do churches. Here are three reasons that churches need to rebrand themselves. A brand is a way to communicate who you are and convey your message. Here are three reasons why a church may need to rebrand.

 

1- Reestablish yourself in the community. This may be needed due to a change in leadership and or congregation. By rebranding or even creating a brand from scratch allows for people to rediscover or discover the church for the first time.

 

2- Define Your Tagline- A tagline is part of your brand. This sums up your brand in an easy sentence. This is what we created for our client CrossLife Church “Living a Life that Matters”. A simple sentence that encompasses the identity of this church. This allows for people to state what this church is about in a simple, eloquent sentence. It helps to tie in all aspects of life this client hopes to encompass in every area of ministry.

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Example of a logo for Arise Church Kids Ministry

3- A New Logo– A simple design that continues to exemplify the brand and tagline. Logos are usually associated with a business but churches need them as well. Having a recognizable logo continues the work of establishing your church in the community. A logo and the color scheme that goes is easy to place on shirts, ties in with the website and cements how to identify your church in the minds of the community.

 

Want to learn more? Let’s chat info@atstudios.co

I will be speaking today through Friday October 8-11,2015  Tampa

 and  next week October 17,2015  Miami

I hope to see you at either one!

6 Marketing Techniques For Churches

6 Marketing Techniques For Churches

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 It may be surprising that marketing techniques used in business can also be applied to churches. But this should not. Marketing is used to reach people. Churches are made up of community of people. However, they need to know to about the church.

Here are our six techniques

 

1- Identity– An identity is important for businesses and so it is for churches. Churches can vary in their identities and without a strong sense of one, the rest does not matter.

 

2- Tag Line– what makes you remember a product or place? Chances are it is a great tagline. Creating one for a church speaks to its identity, summing it up in brief phrase. This is what we came up with for our most recent client Cross Life.

 

3- Web Design– A great website is essential. It is often the first encounter with the church or business. It has to encompass the identity and tagline. Along with being easy to navigate and connect.

 

4- Social Media– Using social media is the easiest way to connect to others. Having a good landing page is important to get the message out there. This cements the identity and tagline in the mind of your targeted audience.

 

5-Promotion- Promoting of sermon series. We find churches go all out about promoting events but do not set aside a budget to promote new sermon series. The right marketing strategy is key to “selling” your product.

 

6- Signage– Lastly we have signage. This ties in everything, branding, logo, identity and tagline. One glance and it is known exactly where they are or should go to. Check out our posts on “is your church ready for Easter” where we address things such as proper signage.

 

All these techniques come together to send the message of your church. We can help your church or ministry navigate these.

Contact us at Info@atstudios.co and we can have a chat.

 

I will also be teaching at a couple of  conferences in October click on the link below and to connect and learn more!

 

Would love to see you there!!

 

October 8-11,2015  Tampa

 

October 17,2015  Miami