The importance of having a brand is important for not only businesses but churches. Just as businesses need to refresh their logo and tagline, so do churches. Here are three reasons that churches need to rebrand themselves. A brand is a way to communicate who you are and convey your message. Here are three reasons why a church may need to rebrand.
1- Reestablish yourself in the community. This may be needed due to a change in leadership and or congregation. By rebranding or even creating a brand from scratch allows for people to rediscover or discover the church for the first time.
2- Define Your Tagline- A tagline is part of your brand. This sums up your brand in an easy sentence. This is what we created for our client CrossLife Church “Living a Life that Matters”. A simple sentence that encompasses the identity of this church. This allows for people to state what this church is about in a simple, eloquent sentence. It helps to tie in all aspects of life this client hopes to encompass in every area of ministry.
3- A New Logo– A simple design that continues to exemplify the brand and tagline. Logos are usually associated with a business but churches need them as well. Having a recognizable logo continues the work of establishing your church in the community. A logo and the color scheme that goes is easy to place on shirts, ties in with the website and cements how to identify your church in the minds of the community.
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I will be speaking today through Friday October 8-11,2015 Tampa
and next week October 17,2015 Miami
I hope to see you at either one!