Last time we talked about how our team at AT Studios can create an APP to fit the unique needs of your daycare center. How having one can help with communication and utilizing your website to automate much of the work you and your staff now do. You can read about that here ??
Today we are going to focus on another, often overlooked part of your business, Branding. It may seem like only large companies are known by their branding and you may be wondering how this applies to your business. Branding is important because it helps you to stand out in a crowded market. ?
Since you already may have or use well known, characters or mascots for your business, why should you consider creating your own Brand? It is seemingly easier to print out or purchase a cute, ?easily recognizable image for your daycare. ?However, unless you have a licensing agreement with the company, you are in fact violating copyright law. ?
First what is a copyright? A copy right is the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same. ? This means that when you use their logo, to promote your business outside of a licensing agreement, you are violating their rights to the copyright. ?
What is a licensing agreement? A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor. www.inc.com/encyclopedia/licensing–agreements.htm ?
How does it benefit your business using another company’s branding? Especially if you do not have a licensing agreement? The answer is, it does not. ?
The solution? Create your own Branding to promote and identify your business! Having your own identifiable brand will help grow your business. Your logo or the even the font you use for will be linked with your day care. This will help you find an identity in the business community instead of usurping someone else?s work. ?
How do you do this? By partnering with other local businesses such as AT Studios! We can help connect you with local artists who can create a logo and branding that will be unique to your business. Your unique Branding will represent who you are throughout the business and daycare community. ? We at AT Studios love how you invest in the lives of these children and want to help you in any way to improve how you do this!