Every client has a unique set of goals and needs. First Baptist Church of Oviedo has history in its community. It’s been established for many years and has multiple campuses. They were looking to reflect how much the church dynamics had grown over the years.
The most crucial change would be their name, from the established First Baptist Church of Oviedo as it no longer reflected the dynamics of the community. Their current and new name is, CrossLife Church.
We continued with a full rebrand and brand guide. CrossLife Church gave us a unique opportunity and challenge. They have a diverse congregation with two separate services which target fully different age groups. Our challenge was to create a timeless brand that can reach multiple demographics with the church and the community. Integrating new aspects to reflect this growing community while at the same time honoring the history of its place in the area.
The end result was a great re launch this past summer for both of their campuses!
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